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The reading pile · 5 entries

Notes from
the ute.

Short, honest writing about phones, missed jobs, and running a tighter trade business. No fluff, no gurus, no thought-leadership posts about "the future of work".

Trade business · 6 min

How many jobs are you actually losing to missed calls?

Pen, paper, phone log. The maths is brutal once you write it out — most tradies are bleeding $200k+ a year and don't know it.

8 Apr 2026Read →
How it works · 7 min

How an AI voice receptionist actually works.

What happens between the ring and the SMS in your pocket. The technology, the worries, and the bit where it sounds like a real person.

8 Apr 2026Read →
Revenue · 6 min

After-hours calls are your highest-margin work.

The premium-rate jobs that go to whoever picks up at 9pm. Why missing them hurts more than missing weekday work.

8 Apr 2026Read →
Business · 7 min

AI receptionist vs hiring a human: what makes sense?

$60k/year vs ~$1k/year. But money isn't the whole story. An honest comparison, including where humans are still better.

8 Apr 2026Read →
Setup guide · 8 min

The best phone setup for a one-person trade business.

Personal mobile vs business line vs virtual receptionist vs AI. We rank them on cost, professionalism, and how much sleep you get.

8 Apr 2026Read →

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